Winter Gear Guide: Outside Magazine
The Winter Gear Guide was crafted to inspire confidence and excitement in outdoor enthusiasts by pairing authentic storytelling with rigorous testing to deliver the best gear recommendations for winter adventures. Using an energized, conversational tone, the guide celebrated the diversity of winter sports—whether carving corduroy, shredding powder, or tackling icy switchbacks—while addressing the unique needs of skiers, snowboarders, and trail explorers. To elevate the visual experience and align with modern design trends, we incorporated gradients inspired by winter landscapes and gear aesthetics, adding depth and vibrancy to the layout. These dynamic gradations enhanced the guide’s cohesion and appeal, creating a visually engaging and trust-building resource that seamlessly blended functionality and design.
Outside+ Network Marketing Ads
Developed branding and creative initiatives for the Outside Network's paid media channels. Designed a range of assets, including static visuals, animated GIFs, tailored for social platforms like reels and banner ads. These campaigns effectively promoted Outside's messaging, encouraging audiences to engage with and join the network's eco-system of outdoor-focused brands. The campaign featured a total of 110 unique ad creatives.
Outside+ Network Marketing Ads
Designed and developed the overall visual identity for the Memorial Day Sales promotion, aimed at converting audiences into members of our platform. This 8-day flash sale campaign featured 48 targeted ads across Outside channels, including 9 curated emails and 6 boilerplates.
White Claw x Outside
This campaign for Outside and the White Claw Shore Club™ brought the ultimate adventure getaway to life by blending bold design, vibrant copy, and seamless integration of brand values. The sweepstakes offered a $10,000 glamping vacation and exclusive gear prizes, aligning with White Claw’s ethos of creating unique, unforgettable moments. The creative focused on energizing the audience with a dynamic visual and inviting language, emphasizing the benefits of Shore Club membership—exclusive access to events, epic experiences, and more. By integrating a free Outside+ trial, the campaign extended value beyond the sweepstakes, positioning both brands as champions of adventure and connection.
Vegetarian Times Best New Restaurants
Design and layout for the visual identity of Vegetarian Times’ annual "Best New Restaurants" list, celebrating innovation and excellence in plant-based dining. The year’s selection highlighted 11 exceptional restaurants, ranging from cozy neighbourhood cafes to ambitious fine dining establishments. The design captured the spirit of culinary creativity, sustainability, and inclusivity, showcasing restaurants that inspire diners with beautiful, delicious meals while advocating for a more eco-conscious way of eating.
Outside x Alaska Native Heritage Centre x The North Face
This project showcases the design work for a community celebration honoring Quannah Chasinghorse, an Outside Magazine cover star, during Indigenous Heritage Month. The event branding was inspired by the cultural richness of Alaska and the partnership with the Alaska Native Heritage Center. The deliverables included a cohesive event identity featuring modern typography paired with traditional Indigenous patterns, promotional materials such as posters, social media graphics, and digital invites to engage a broad audience, as well as program designs detailing the schedule, land acknowledgment, and the presentation of Walking Two Worlds by The North Face. The design approach balanced cultural respect with contemporary aesthetics to create a visually impactful and meaningful experience.
Clean Eating Magazine Digital Reel
Commissioned a video to highlight an upcoming recipe in Clean Eating magazine, with a focus on a clean, concise, and direct approach to ensure the audience could easily follow along. The goal was to entice viewers to explore more delicious recipes from the brand. The recipe was selected for its appeal and alignment with the magazine's healthy eating ethos.