Client: Hoka Tecton X3
To promote Hoka’s innovative footwear we highlighted key product features like enhanced cushioning and support. This interactive tool allows users to explore the shoe’s performance benefits, creating a more engaging experience that helped drive interest and boost brand visibility. By showcasing the shoe’s unique qualities, the widget reinforced HOKA’s reputation for innovation and helped connect athletes with the brand’s mission to empower performance.
Role: Creative Director
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Web widgets are customizable tools embedded into websites to improve user engagement within editorial content.
Client: Toyota Tacoma x Outside 2024
The Ready for Adventure digital hub for Toyota Tacoma serves as the campaign’s interactive home, acting as a visual table of contents with four distinct paths, each leading to a unique adventure-focused experience. The sections—ADVENTURE NOW: Return To Sender, ADVENTURE CHALLENGE: The Ultimate Mountain Athlete, ENDLESS ADVENTURE: For the Love of the Taco, and EXPLORE THE TACOMA—are each visually separated, allowing users to dive deeply into different aspects of adventure. The EXPLORE THE TACOMA section includes a three-part widget that highlights notable vehicle features, seamlessly aligning with each adventure theme to enhance engagement and highlight Tacoma’s readiness for every type of journey.
Role: Creative Director of co-branded microsite build
Offers an in-depth look at the competition through four engaging segments: MEET THE ATHLETES introduces eight contenders with detailed profiles, behind-the-scenes content, and host backstories; THE COMPETITION showcases the competition area and outlines the three contest stages—SKI, BIKE, and CLIMB—with criteria and scoring to determine winners; and EXPLORE THE TACOMA highlights the vehicle’s standout performance and technology features that make it ideal for rugged adventure.
THE ULTIMATE MOUNTAIN ATHLETE
RETURN TO SENDER
Structured around THE JOURNEY, an overview of the snow-and-surf, single-day mission with creator intros and time-based challenges; THE CHALLENGERS, a toggle feature showcasing creator profiles with behind-the-scenes content; DOUBLE DOWN!, destination articles encouraging adventure with multi-sport itineraries, city guides, and national parks for double-activity days; and EXPLORE THE TACOMA, which highlights the truck’s on-the-fly adaptability, from push-button 4×4 to tech perks and utility features ideal for spontaneous action.
Includes THE DRIVEN, profiling two action sports icons and longtime Tacoma drivers who share adventure tips in exclusive social-first videos; THE OUTDOORS ARE CALLING, with advice on outfitting your Tacoma, inspiring user setups, and an overlanding couple’s take on why “Trucklife” beats “Vanlife”; and EXPLORE THE TACOMA, which highlights the vehicle’s rugged durability, versatile utility, and advanced features ideal for extended journeys.
FOR THE LOGO OF THE TACO
Client: KEEN Shoes x Outside 2024
For KEEN Footwear's Time Tested campaign, we developed a custom microsite as an immersive, multimedia hub, highlighting KEEN's sustainable design philosophy and connecting the brand to a community of creators inspired by nature. This interactive platform featured curated and creator-driven content, including three teaser articles to drive traffic and showcase KEEN’s brand story, profiles on individuals who live creatively outdoors, and an interactive widget spotlighting the eco-friendly Targhee IV shoe. Positioned as the campaign’s centerpiece, the microsite celebrated KEEN’s commitment to quality, adventure, and Consciously Created products.
Role: Creative Director of co-branded microsite build
Client: Travel Texas x Outside 2024
This microsite, built in Ceros, brings the vibrant spirit of Texas to life as part of a co-branding initiative between Let’s Texas and Outside. Designed to immerse visitors in the diverse adventures Texas offers, it showcases dynamic visuals, interactive storytelling, and engaging content. From kayaking the Gulf Coast and exploring urban art scenes to climbing mountains and relaxing in hot springs, the microsite captures the essence of Texas. Its interactive design highlights the collaboration's focus on adventure and exploration, creating a seamless and captivating digital experience.
Role: Creative Director of co-branded microsite build
Client: Columbia 2024
Discover Columbia’s Konos TRS OutDry trail shoe through this interactive widget! Designed to showcase its perfect blend of comfort, lightweight design, grip, waterproofing, and stability, the Konos is engineered for adventurers who demand the best. Explore its advanced cushioning, superior traction, and secure, breathable waterproof upper—tailored to tackle everything from smooth trails to rugged summits. Engage with the widget to see why the Konos is your ultimate trail companion!
Role: Creative Director
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